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Grow, Serve & Shine


 

PERSONALISED YOGA BUSINESS COACHING TO GROW YOUR YOGA BUSINESS, CREATE ABUNDANCE AND SERVE YOUR COMMUNITY IN A WAY THAT ALIGNS WITH YOUR PATH.

 

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Grow, Serve & Shine


 

PERSONALISED YOGA BUSINESS COACHING TO GROW YOUR YOGA BUSINESS, CREATE ABUNDANCE AND SERVE YOUR COMMUNITY IN A WAY THAT ALIGNS WITH YOUR PATH.

 

 

Do you know that what you have to offer is of importance and service to the world, and also knowing you've not quite got your business to the level you desire?

I know what it's like to spend years studying and honing your craft only to discover that while you might be a talented healer or teacher, you're missing the essential pieces to be an effective business owner.

 
  • Have classes that are half empty, sometimes teaching only 2 or 3 students and running your sessions at a loss?

  • Know you need a facebook page or a website but have no idea how to get one started?

  • Are terrified of having your photo taken - let alone shared on social media?

  • Struggle to make enough money a week even though you're running all over town to teach at different places?

  • Are ready to start running intensives, workshops or retreats but aren't sure where to start?

  • Have your prices all over the place, friends and family rates, new student rates, concession rates, class passes with no expiry dates...

 

I've experienced all of these things...

I was a great Yoga teacher...

I'd spent thousands of hours and dollars on Yoga teacher training and intensives...

But I was broke and at serious risk of falling out of love with the joy of Yoga...

For people like us - who eat, sleep and dream Yoga - this was a very scary place to be.

See I'd never been shown the secret business 'Soma' to go from being a fantastic but broke yoga teacher to a fantastic, empowered yoga teacher and abundant yoga business owner.

Over time I've pieced together the elements to make my business abundant. I've sought out experts and mentors from other disciplines and modalities and translated the teachings for a Yoga application.

 

Working with me as your Yoga Biz Coach you'll receive the support and guidance you need on what next steps to take, discover how to strengthen areas that might feel blocked or stuck and celebrate your achievements...

It's like private yoga classes for your business!

 
 

 

All the epics tell us stories of amazing Yogis and Yoginis, each with their coach by their side.

 

Arjuna went into battle with Krisna driving his chariot...

Rama saved his princess with Hanuman leaping to the rescue...

Durga defeated the demons with Kali wielding her weapons...

 
 
 
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Foundational Change


As Yogis and healers we know how things can be so much easier with some foundational change.

Just like someone with tight hamstrings can find so much growth and space when you tell them to step their feet wider in Uttanasana, working with me to grow your Yoga business will help you find simple solutions to expand your reach and gifts.

Foundational Change


As Yogis and healers we know how things can be so much easier with some foundational change.

Just like someone with tight hamstrings can find so much growth and space when you tell them to step their feet wider in Uttanasana, working with me to grow your Yoga business will help you find simple solutions to expand your reach and gifts.

Working with me in Grow, Serve & Shine you will:

 
  • Align your services and rates with your value to claim your worth in an authentic way.

  • Clarify your target market so you're attracting the clients you truly deserve to serve.

  • Refine and shine your brand and online presence to reflect your worth, energy and commitment.

  • Discover how to use social media to really grow your tribe in a fun, simple and targeted way.

  • Receive my professional guidance to craft newsletters and copy that excited and inspires your community to act.

  • And ALL of this without slipping into overwhelm or   freak-out mode!

 

 
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Over 4 potent and supportive months we can transition your business to:

- Be more targeted to the people you love to work with, making serving even more rewarding.

- Have systems in place so that you're growing your client list and promoting your work while you're enjoying life, spending time with loved ones and not feeling stuck behind your computer!

- Reflect who you truly are, so that your marketing, online presence and copy really feel in alignment who you are and what you value, rather than how you 'think' it should be.
 
- Be something you're proud to talk about, where you generate an abundant income that fuels your own journey as a spiritually committed woman.

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Why me?


I've been teaching Yoga since 2009. I've taught classes freelance, in studios, corporate Yoga... I've even taught classes in a men's prison! I've taught workshops and retreats in Australia, Bali, Thailand and the U.S.A.

I freaking LOVE Yoga.

As much as its probably taboo to say this, I used to feel really crappy—like, personally crappy—when only one or two students showed up to my classes.
 
It can be really tricky in the beginning to find new students when it feels like there is a yoga studio on every corner!
 
The good news is that I now know how to not only stand out, but be confident and authentic about offering your services so that the right clients and students not only find you, but stick with you. 

Why me?


I've been teaching Yoga since 2009. I've taught classes freelance, in studios, corporate Yoga... I've even taught classes in a men's prison! I've taught workshops and retreats in Australia, Bali, Thailand and the U.S.A.

I freaking LOVE Yoga.

As much as its probably taboo to say this, I used to feel really crappy—like, personally crappy—when only one or two students showed up to my classes.
 
It can be really tricky in the beginning to find new students when it feels like there is a yoga studio on every corner!
 
The good news is that I now know how to not only stand out, but be confident and authentic about offering your services so that the right clients and students not only find you, but stick with you. 

And as a certified Yoga Geek I'm also up for working with you to:

  • Become more masterful in sequencing so students love coming back to your classes

  • Theme your offerings with skill and grace so you're offering so much more than 'Eastern exercise classes'!

  • Get intentional about class etiquette and culture so you don't attract needy, late or unappreciative students

  • Trouble shoot your specific teaching blocks and barriers so you feel confident, present and lovingly authoritative with your Sangha

  • Craft, offer and fill classes that weave in your blend of philosophy and 'Yoga Geek-out' in a way that even the sceptics love, and even in gyms and other 'non-spiritual' environments

 

As well as being a Yoga Nerd, each session I'll bring my formal qualifications in copy writing and editing and transformational coaching, my thousand hours of Yoga teacher training and my background in business writing, financial literacy training and adult education.

I'll also bring the wisdom of my lineage of teachers, mentors and coaches.

An eclectic mix? Perhaps. But it works for my clients. Here's what they say:

 
Working with Amy has been an extremely empowering experience. I was all over the place with the business side of things. I was teaching way too many classes, not making enough money due to a lack of clear boundaries for myself and others to work with. My pricing was complicated and ineffective, and I had no online presence which meant no one could find me. In the past few weeks, the work I have done with Amy has allowed me to grow my business, increase the number of students in my classes, teach fewer classes, earn more and have more time for myself, which ultimately has made me much happier. I am clear on where and how I want to grow my business and most of all I am confident about my offering, it feels great!
— Nadja Pizzo, Yoga Teacher, Singapore
 
From the moment I met Amy McDonald I knew I had to somehow study with her - she’s hilarious as (insert bad word here) yet all business and very defined about what she and you can do for your business. A good teacher teaches while motivates and scaffolds your learning Amy does all that and more - she is one of the few I’d say really gets it because she’s lived it and is still living it
— Selena Isles, Yoga Teacher and Yoga DJ, Montreal, Canada
 

I know. There are gazillions of business coaches out there who help their clients work on developing their businesses.
 
But I believe my offering is different.
 
How?

 
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What does that mean?


 
I guess you could say I have a spiritually vested interest in getting your work out there!

 

For my clients, it means:

What does that mean?


 
I guess you could say I have a spiritually vested interest in getting your work out there!

 

For my clients, it means:

 

  • Authenticity and dharma are key so I won’t promote ‘salesy’ or manipulative methods or techniques

  • Truth (or Satya) is paramount, so I won’t be your spiritual cheerleader and will call you on your B.S., self-abandoning or self-sabotage (in a loving way, of course!)

  • As a Yoga teacher myself I can trouble shoot Yoga teaching topics that other business coaches just don’t understand, like sequencing, theming, confidence in the seat of teacher and class etiquette

  • I’d always prefer to be on my mat than at my computer: so I’ve developed and share systems and techniques that are simple and fast and super ‘non-techy’!

  • My 30-some year Yoga practice means I truly believe in the power of this Path and want to share it as widely as I can… and that means helping grow my clients’ businesses!

 
I was financially all over the place before working with Amy... She gives you the tools to see for yourself what needs to be done in order to serve at your highest level. 

I went from teaching 18 classes a week to teaching 8-10 classes a week and made 50% more, had time to practice, be with my kids, and find time for myself. 

I realise that money can be a block when you are looking into courses, but I truly believe the more you invest in quality programs with quality people, the more you grow professionally and personally! 
— Nadja Pizzo Vartany, Yoga Teacher, Singapore
I signed up with Amy after doing a £50 workshop with her, I trusted my gut feelings and wasn’t wrong. Amy is very motivating (rocket under bum!! ) I managed to move my teaching and business on in a few months, it would have taken me years on my own!! 

She will help you make much better financial decisions! With Amy’s guidance I also became much clearer on what I offer, and what I want - I felt muddled for quite a while. I recommend!
— Shelagh Wallace, Yoga Teacher, Scotland
I was finically unsteady before Amy, teaching way too many classes and not seeing my son and spending to much time and effort trading time for money. 

I went from teaching for $35 per class to no less than $60- $75 per group class at a studio, running workshops, privates and cutting down group classes she helped me identify and find ‘my people’ who will pay for what you have to offer. 

I took my kid on a epic vacation last August and have started my retreat planning and have money in the bank. It’s the best decision I’ve made for myself
— Selena Isles, Yoga Teacher and yoga DJ, Canada
Working with Amy has been the best business decision I’ve made in 11 years. 

I’ve got more clarity, focus, energy and drive for my business now because she’s helped me step out of overwhelm. I was worried I wouldn’t have the time to do the work because I was juggling so much but working with Amy actually helped me to create more space in my life which has freed up my energy to make more money in more fulfilling ways. 

If you are really ready to make a change, know the money will come back to you (tenfold). 
— Stacey Nelson, Yoga Teacher and Yoga Teacher Trainer, Australia
 

Here is what a Grow, Serve & Shine coaching package includes:

  • Comprehensive Welcome Packet to set your goals, intentions & get us on the same page so we know what we will accomplish together.

  • 90 minute Skype Intensive to start the program. We'll dive into any fears or limiting beliefs that are holding you back and replace them with renewed wealth consciousness to prepare you for success. 

  • Eleven 45 minute session throughout the 4 months (via Skype or phone)

  • Unlimited email contact with me between sessions. I will be available for you via email to review copy, website updates and new ideas as well as assist with solving issues and setbacks between our coaching sessions.

  • Exclusive VIP access to my community of like-minded people for extra support

  • Multiple resources and bonuses throughout the program including hand outs and cheat sheets to help with online marketing, creating videos and more!

 

Investment

Just like I'd never recommend an Asana to a student if it wasn't right for their body, I'm not interested in compelling people into coaching with me.

What I am very interested in is talking to you about your yoga business or holistic practice in a complimentary Strategy Session.

 

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In your Strategy Session we'll speak for an hour or so about what you're working on, what your hopes and dreams are and what is getting in your way.

I'll help you get clear on your business and offerings and provide you with some action steps to move you forward straight away (and you'll receive this whether we end up working together beyond your Strategy Session or not.)

You'll also get a great sense of how I work and whether we would be a good fit to worth together for you to Grow, Serve and Shine in your Yoga business or holistic practice.

 
 

Here is what some other Yogis have to say after their free Strategy Session with me:

 
Amy helped me quickly identify opportunities to attract additional private clients for my yoga and meditation business and clarified the unique services my business currently offers and may offer in the future. Amy was so supportive and encouraging throughout our discussion. After our session I already felt inspired and had more clarity around what I am offering and what to focus on moving forward. I have set-up my newsletter and mailing letter as discussed – super easy! Thank you Amy!
— Gislaine Nairn, Yoga & Meditation Instructor, founder of www.findyourhappyspace.com
 
After my free strategy session, I came away with a clear idea of what is required to get started with my yoga business, and some clear strategies, tailored to my individual situation, which was great, and more than I expected. Amy also didn’t try and sell her programs, which was great to actually get some tailored information, in order to get me started. I definitely found this beneficial, and is giving me a lot of stuff to get started with.
— Sarah Dower, Yoga Teacher & Beauty Therapist, www.sgdbeauty.com
 
Amy helped me navigate a mess of ideas and put them into a clearer vision I could get excited about, instead of feeling overwhelmed. She reflected back what I have been sensing / trying to identify using words that were consistent with my approach, rather than pushing an agenda or irrelevant idea... Amy’s time made an immediate impact for me. She is clearly gifted and passionate about her work! I can’t wait to work through some of the ideas we generated and then book a follow up!
— Tenille Tellman, Yoga Teacher and Yoga & Massage Therapist, INbody Health
 

If you'd like my support in finding clarity and action steps in your Yoga or holistic business...

 
Within 5 minutes of my strategy session I gained confidence and clarity around how to grow my business from a heart-warming pastime to an abundant and rewarding lifestyle. Amy helped me to cut through limiting beliefs around the value of what I have to offer and assisted me to get clear on the kind of clients I want to attract and serve. I left the session equipped with real strategies which I can implement immediately.
— Leonie Beck, Yoga and Calligraphy Health Teacher
 
Thank you so much for the help in figuring out my rates for my teaching and retreat planning services! I feel good about how I’ve approached everything!
— Sharikay Sloboda, Yoga Teacher & Teacher Trainer, Thailand
 
Amy’s deep understanding and validation of my situation was very therapeutic. She provided steps I could take to secure more money. She is on top of her business and I know she is the coach that can take me to the top of mine. Amy is as reliable as it gets and if you want to see your business grow as mine has I would set a time with her.
— Jessica Kuhar, Yoga Teacher, USA