Lovely,
You already know how to do the work.
You might be a Yoga teacher, Pilates instructor, counsellor, coach, acupuncturist, meditation teacher, doula or another kind of wellness practitioner. You've invested in your training, developed your skills and spent years supporting other people.
But being good at your work and running a sustainable business are two different things.
You can be deeply committed to what you do and still feel uncertain about your pricing, inconsistent with your marketing, overwhelmed by social media or frustrated that the income doesn't quite reflect the time and energy you're putting in.
You might have a business that is ticking along but feels harder than it needs to. You might be ready to grow but unsure what deserves your attention first. Or perhaps you're tired of collecting more information and would really like some space to step back, look at the bigger picture and make a few solid decisions.
That's what this day is for.
I'm bringing more than 15 years of experience as a wellness business coach, along with the practical lessons I've learned from building my own business and working with practitioners around the world, to Castlemaine for an intimate day of business coaching, strategy and honest conversation.
No corporate jargon. No pretending there's a single formula that works for everyone. No expectation that you need to become a completely different person to build a successful business.
Just a beautiful, nourishing day to look at what's happening in your business, identify what needs attention and work out what you want to do next.
Is this you?
This day is for you if you're already working as a wellness practitioner and want to make your business more sustainable, profitable and enjoyable.
You might be:
A Yoga teacher wanting to earn more without teaching yourself into the ground
A Pilates instructor ready to refine your offerings or attract more suitable clients
A counsellor, coach or bodyworker navigating pricing, boundaries and client growth
An acupuncturist, meditation teacher or doula wanting a clearer business direction
An established practitioner who feels busy but isn't earning what you'd like
Someone with a solid foundation who is ready to move beyond the next small, improvised step
You don't need to have everything figured out. And you certainly don't need to arrive with a polished five-year plan.
But you may have a longing for things to feel more spacious and clear, and you may have a craving for community and a supportive space to be heard and understood.
What we’ll explore
Running a wellness business asks us to hold so many things at once. We want to earn well without sacrificing the work we love. We want to be visible without feeling like we’re constantly selling ourselves. We want room to grow without creating a business that leaves us exhausted.
Throughout the day, we’ll explore the practical and personal aspects of building a business that supports the life you actually want to live.
We’ll look at:
Your offers and income: What do you genuinely want to create, teach and share? How can your offers support both your clients and your financial wellbeing?
Pricing and receiving: Developing a more comfortable relationship with charging, receiving money and allowing your business to be properly supported.
Visibility and marketing: Finding ways to talk about your work that feel natural, honest and aligned with your personality, rather than adopting someone else’s sales persona.
Confidence and self-trust: Moving through uncertainty, comparison and the tendency to wait until everything feels perfect before taking action.
Boundaries and relationships: Creating healthy ways of working with clients, protecting your energy and making space for the work that matters.
Sustainable growth: Exploring how your business can expand without requiring you to constantly do more, teach more or be available to everyone.
Your next steps: Clarifying what you want to move towards and identifying the practical actions that will help you create it.
This isn’t about following a rigid formula or turning yourself into a business machine. It’s about bringing more intention, creativity and self-trust to the business you’re already building, with the support of someone who has spent 15 years navigating these questions alongside wellness practitioners.
Does any of this sound familiar?
Perhaps you're doing good work but the business side still feels harder than it should.
Maybe you're:
Working long hours without seeing a corresponding increase in income
Unsure whether your pricing reflects the value, time and expertise you bring
Offering too many things and finding it difficult to explain what you actually do
Relying on word of mouth while wondering how to attract a more consistent flow of clients
Avoiding marketing because you don't want to feel pushy or self-promotional
Spending too much time on social media without knowing whether it's doing anything useful
Finding it difficult to set boundaries around cancellations, availability and client expectations
Constantly starting new ideas without finishing or evaluating the ones already in front of you
Feeling that your business depends too heavily on your personal energy and availability
Wanting to earn more but feeling uncomfortable with the idea of selling
You don't need another motivational speech about working harder. You don’t need masculine-encoded systems, structures and spreadsheets.
This one-day workshop will provide you with the space, clarity, tools and techniques you need to grow, serve and shine in your holistic business in a way that feels authentic and aligned with your values.
Your Guide: Amy McDonald
As a transformational business coach, women’s counsellor and Yoga teacher, Amy McDonald draws on the ancient stories, folklore and teachings of Yoga, modern techniques and tools as well as her own experience and the experiences of her clients to support women to learn and grow by accessing their own inner wisdom.
Amy hosts the weekly Abundant Yoga Teacher podcast and has supported Yoga teachers, counsellors, body workers, personal trainers, hairdressers, dance and movement facilitators and other wellness professionals launch their dream businesses, generate wealth and build strategy and certainty to leave the corporate world.
Amy McDonald developed several side hustles while working in the government sustainability and policy space. She trained as a Yoga teacher and a life coach and then in 2016 left her safe, secure, ‘adult’ management job to launch her Yoga Business Coaching.
Since taking that leap, Amy has worked with thousands of wellness professionals around the world, offering retreats and workshops in Indonesia, Thailand, Singapore, the USA, Ireland and the UK. She offers private 1:1 high level coaching as well as a small group mastermind.
Ever a side-hustler, Amy still teachers Yoga locally in Castlemaine and in 2022 launched her counselling practice. She now generates a multiple six-figure annual income while working 3 days a week, 3 weeks a month, giving her time for her passion for camping and being in nature and volunteering as a crisis support worker.
Amy’s known for her compassionate ‘no bullsh!t’ approach and is endlessly thrilled to support her clients to soar.
Your Investment
Your investment includes:
Full-day Abundant Wellness Business Intensive
Personalised small-group business coaching, practical exercises and facilitated discussion
Locally sourced delicious lunch as well as coffee and treats from Castlemaine’s best cafes and food spots
A follow-up 1:1 coaching session to ground your insights and keep you growing (valued at $249)
Thursday 22 October 2026
10am -5pm
Castlemaine, Victoria
$500 per person
$750 sign up with a friend
Give your business a day of your attention
You spend a lot of time supporting other people.
This is an opportunity to step away from the day-to-day running of your business and spend some focused time considering what you need, what you want and what might make things work better.
You don't have to arrive with a perfectly formed question or a business that's falling apart. You might simply know that you're ready for a fresh perspective and some dedicated time to think.
I'll bring the experience, the questions, the teaching and the coaching. You'll bring your business, your experience and your willingness to look at things honestly.
We'll take it from there.
I'd love to spend the day with you.
Amy
Have Questions?
If you’re not sure if this is the right fit for you, reach out to me for a no-obligation open conversation about your goals! You can email me at amy@amymcdonald.com.au