Hey there,

Well done on signing up for this free training. (I used to charge $200 for it when I taught it live!)

I’m Amy McDonald, a Yoga teacher and business coach. I really LOVE Yoga and I believe more people doing Yoga will make the world a better place. To that end, i’m trying to support as many Yoga teachers as I can to raise their voice and share their Yoga with more people by using the power of social media.

In this freebie version of my beloved course ‘Social Media Confidence for Yoga Teachers’ , you’ll receive the 4 training module videos and a couple of extras along the way. You’ll get the greatest benefit from this course if you REALLY watch all 4 trainings. Slow down, single-task, take notes and remember to reach out with questions if you have them. You can get me on Instagram at @AmyYogaBizCoach.

For now, here is Module 1. I’ve also listed a bunch of apps and websites you might find useful, too.

Enjoy, and let me know what you think!

SOCIAL MEDIA CONFIDENCE FOR YOGA TEACHERS MODULE 1

Module 1 Training Video

Websites you need to use for Module 1:

www.unsplash.com

The place to go for free, high-quality photos to supplement your own personal photo library

www.canva.com

The place for click’n’drag graphic design templates to upgrade your social media posts as well as your cover photo and your events and group covers.

www.linktr.ee

This is one of many sites that allows you to generate a URL to use in your Instagram profile that will bring up a list of several URLs. Use it to increase the number of links you can have in your profile

www.snip.ly

Use this sneaky program to re-market your classes and workshops when you’re sharing information on Facebook that directs people to a website other than your own.

Aps you need to use for Module 1:

Word Swag.

This helps you create really beautiful images and fonts from your phone fast. It’s like having a graphic designer in your pocket!

Adobe Lightroom

You can access the free version of this software in the App store. You’ll need it if you want to buy presets from companies like https://lightroomfreepreset.com/ (Be careful… HIGHLY addictive!)

Spacie

This is an ap you can use to create your Instagram captions for you have spaces, italics and bold text. Woot!

SOCIAL MEDIA CONFIDENCE FOR YOGA TEACHERS MODULE 2

Module 2 Training Video

Video Inspiration!

This is one of my most favourite social media videos EVER! This was a FB live a woman posted on her personal page, simply to have fun and show her friends.

This post went viral (over 140 million views in three days, breaking the record for the most views EVER), and as a result this amateur videographer has made over half a million dollars in sponsorships. She has also had 2 books published.

This video ALWAYS makes me laugh. And it reminds us that social media video is about connection and can be informal, spontaneous and less-than-perfect!

Here are 5 ways to use Instagram stories that you might not have thought of. This link is also part of a longer article which provides a really good instruction manual for Instagram stories.

www.shakr.com

This is a video builder website that has very easy to use templates for making promotional videos.

www.videvo.net

You can access free stock video image for making your own videos here. Great for making retreat invitation videos!

www.luckstock.com

This is the website I use for buying royalty-free music for my videos

Aps you need to use for Module 2:

Videoshop

‘Free and easy video editor with fast editing tools, filters and many other effects for personalizing your videos.’

Equipment to support you for Module 2:

Lapel Microphone

To get better sound in your videos, try a professional microphone. To get started, purchase one that has a cable to your computer or phone. If you are ready to go more professional, you could buy a bluetooth version (about 4 x the price). I use Rode SmartLAV+ Lapel Microphone.

Remote microphone

This is the microphone that the Keep Growing Mastermind like. Research it before you buy, to make sure it is the right fit for you.

Comica CVM-WS50 Wireless Smart Phone Lavalier Microphone Syste

Tripod

Having a small tripod for your phone means you don’t have to be holding it while you teach. You don’t need fancy here. Search ‘small phone tripod’ on Amazon or ebay. I use this one.

Lighting

These days there are great, super affordable and SMALL lights that you can use with your phone to make sure your videos are bright and clear. Search e-bay or Amazon for ‘selfie ring’. You can buy something as a staring point for under $10.

SOCIAL MEDIA CONFIDENCE FOR YOGA TEACHERS MODULE 3

Module 3 Training Video

Bonuses for Module 3

Grow your mailing list with this simple tip:

Access local Instagram influencers to build business awareness with this simple tip:

Websites you need to use for Module 3:

www.buffer.com or www.later.com

These are the two schedulers that we are going to look at during the course. There are loads more. Choose one and get going (rather than spending oodles of time deliberating over the perfect one ;)

https://later.com/blog/best-time-to-post-on-instagram/

This is an interesting article about the best time to post your things. Remember, if you have a local business then your timing will be different. But a good read nonetheless.

SOCIAL MEDIA CONFIDENCE FOR YOGA TEACHERS MODULE 4

Module 4 Training Video

Websites you need to use for Module 4:

TikTok Inspiration

Take a look at these articles and see what is possible for big brands with TikTok!

https://www.mobilemarketer.com/news/chipotle-smashes-tiktok-records-with-guacdance-challenge/560102/

https://blog.hubspot.com/marketing/brands-on-tiktok

More LinkedIn Support

I recently took this LinkedIn free 21 day challenge with this coach that I found useful: https://karenyankovich.com/

Extra pop for insta posts

Use this site to add audio clips to your FB and Insta posts. Great for podcast previews or enticements for guided meditation MP3s etc.

SOCIAL MEDIA CONFIDENCE FOR YOGA TEACHERS